A Web Developer’s SEO guide

Many web developers don’t focus in on SEO, they often work on the backend of SEO and make sure that a site is ready for optimization. A web developer is ultimately responsible for the flexibility, visibility and many on page techniques for a website. Here are some guidelines to keep you on track with SEO from a web development perspective:

Early server configuration: 

The software configuration that you complete on any server can ready any website for the process of ongoing optimization. The foundation that you lay in the form of server logs and the storing of these logs will make sure that you can complete a year over year analysis and make sure that the data is easy to retrieve.

Configuring analytics:

Adding analytic support tool webpage isn’t enough, make sure that any form of analytics toolset is set up and configured rather than just pasting the script into the website. 

Preparing Robots.txt:

As part of development tasks, it can be important to focus in on Robots.txt. This site feature can often limit the way that website bots crawl through search engine results. Even though it is a feature that is less common today, developers can address this quickly and prevent it from hindering a page from ranking.

Setting up every correct response code: 

Adding correct response codes can help with indexing. Using just a few response codes is often the easiest way to manage broken links and to prevent hassle with optimization. 

Focus on performance: 

Focusing on page performance and making sure that a site is built in a standard way can make sure a pages easier to rank and faster as well. Early optimization on performance can speed the process of on page SEO later on.

Consider some of these ongoing improvements that you can make as a web developer before optimization tasks need to take place. 

This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries. 

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